LEAN 15: BUSINESS INNOVATION STRATEGIES

Creative HQ bought 16 lean entrepreneurs with a diverse range of backgrounds to Wellington in 2015. The conference, Lean 15, was to teach what is lean innovation and how to get the most out of applying lean methodologies to their business. Rod will be discussing Business Innovation Strategies for Startups and Corporates.

Rod has played a major role in New Zealand’s telecommunications industry, being a part of Telecom (now Spark) for almost two decades. He is currently the CEO of Spark Ventures, the digital innovation department, and led Telecom’s rebrand to Spark. He will be speaking about the Spark story at LEAN 15, sharing how he used agile and lean methodologies, like failing fast, to transform a major New Zealand corporate, and the opportunities lean provided to build a successful digital footprint. Rod is a man passionate about the Internet, and his vast experience with communication technologies and digital innovation gives him a valuable insight for attendees of LEAN 15.

As well as his work for Spark, Rod has previously been involved in a number of Boards in the telecommunications industry, including Boards of Mobile World Capital Advisory Board, Telco Futures Forum, Southern Cross Cables, XtraMSN and Yahoo!Xtra in NZ and AAPT and 3 Mobile in Australia. It is safe to say he knows the industry intimately, not only in New Zealand but on a global scale too.

Rod, like the other lean entrepreneurs at LEAN 15, uses agile and lean innovation to discover business opportunities and disrupt thinking. The concept of Lean, offered by Eric Ries of Silicon Valley, was initially designed to cater to the needs of startups, offering speedy innovation, lots of testing, and quick elimination of bad ideas in the process of business and product development. The goal is to discover the minimum viable product, as quickly and cheaply as possible. The benefits of the lean startup business model are now being harnessed by businesses beyond just startups, including big businesses like governments and corporate. Spark is one great example of this, which you can hear Rod speak about this October at LEAN 15 in Wellington.

 

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