Creative HQ bought 16 lean entrepreneurs with a diverse range of backgrounds to Wellington in 2015. The conference, Lean 15, was to teach what is lean innovation and how to get the most out of applying lean methodologies to their business. Larry Lieberman will talk about opportunities in new lean business model innovations. 

Larry Lieberman, along with sixteen other top minds and creative business entrepreneurs, will soon be making his way to Wellington as part of LEAN 15. The conference, coordinated by Creative HQ, is a three-day lean intensive event set to inspire transformation of companies still favoring the traditional business model. Corporates, governments, services, and non-profits would all benefit from adopting the disruptive techniques and lean methodology principles introduced, and LEAN 15 is here providing the knowledge to make that possible.

Larry works for the hugely successful Dynamite Labs, a social network platform developer based in New York, where he is a co-founder and the COO. Before this venture he started out his professional career like any good entrepreneur should, as a roadie working for Lionel Riche, Tina Turner, and Michael Jackson. He has also worked for MTV, Comedy Central, and Time Warner leading strategic planning and new business units, before CMO of ooVoo mobile video chat. OoVoo is a hugely popular app with a thriving community, allowing 12-way video calling, thanks chiefly to Larry’s innovative marketing solutions during his time there.

At LEAN 15 Larry will be speaking about how lean startup methodologies have contributed to his work across his career. His presentation is focused on new business innovations, disruptive practices, and understanding ‘what you do now’ and how to get to ‘what to do next’. He is also conducting a workshop on disruption, introducing attendees to exercises and techniques to apply lean thinking in their own companies.

Larry is most passionate about change and the opportunities that come with it, and by working with lean innovative techniques, these occur very often. He is reimagining and reengineering the way people interact with technology and each other, using lean thinking to solve problems along the way. The lean business model was born out of Silicon Valley by creative and startup entrepreneur Eric Ries. Lean startup processes are all about finding the minimal viable product, through plenty of testing and rapid innovation. The quicker, the cheaper, the better. Originally designed for small and flexible startups, lean methodology is now finding its place amongst large corporates and governments, and yielding impressive outcomes. This kind of thinking has enabled ground-breaking work throughout Larry’s career, which is why he, alongside other entrepreneurs including Georgiana Johnson, Chris Clay and Sonya Crosby, are sharing their insight and advice on how to be lean. LEAN 15 is a gathering of wide-ranging experts and leaders of the lean movement, the first of its kind in Australasia, and will be changing the way its participants pursue business.

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