Creative HQ bought 16 lean entrepeneurs with a diverse range of backgrounds to Wellington in 2015. The conference, Lean 15, was to teach what is lean innovation and how to get the most out of applying lean methodologies to their business. David Bland talked about Lean Innovation thinking for startups and corporates. 

David works as Principal at Neo’s San Francisco office, delivering diverse and disruptive solutions to traditional businesses. Also presenting at LEAN 15 is Josh Seiden, Principal at Neo’s New York office. Neo is an innovation consultancy firm, a “startup for hire”, and works with clients to help them imagine and manifest new business opportunities. David identifies himself as an advisor and mentor capitalist, and is passionate about helping teams and corporations discover unseen opportunities. He has been practicing agile and lean methodologies for over 15 years, helping companies take a step back from being solution focused, shift their thinking, recognise the importance of user testing, understand their market, and ultimately build products and services that really matter.

Lean innovation thinking is at the core of David’s processes. He previously kicked off FastWorks at GE alongside Eric Ries, the man who first gave meaning to the term ‘lean’ in the context of business models. His lean methodology principles are all about finding the minimum viable product. The rapid innovation using minimum resources produces results quickly and cheaply, allowing for testing and identification of great ideas, as well as fast elimination of ideas that aren’t working. Lean thinking was originally a business model for startups, being small and flexible teams. Now the lean business model is being adopted by corporates and governments, to produce new and innovative solutions to traditional business through a disruptive and energising process.


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