Creative HQ bought 16 lean entrepeneurs with a diverse range of backgrounds to Wellington in 2015. The conference, Lean 15, was to teach what is lean innovation and how to get the most out of applying lean methodologies to their business. 

Alan Gourdie is the Managing Director of Quantiful, a leading marketing innovation company. Some of Quantiful’s clients include Noel Lemming, Supershuttle and Griffin’s. Alan used lean methodologies to take Griffin’s global, a case study which he will be discussing on the panel. Alan had over 20 years experience in global marketing in a number of industries before heading Quantiful, working as Global Marketing Director for Heineken in Amsterdam, as well as CEO for Telecom Retail (now Spark). His wealth of experience doesn’t stop there, currently an Independent Director for the multifaceted design company Designworks too. Alan also works on Boards for several early stage companies and investor groups, plenty to keep one man busy.

LEAN 15 is fortunate to have Alan a part of its impressive line up. As a keen advocate for applying Lean product development strategies, Alan is a firm believer that you have to be able to put what you learn into practice and fast. Quick results are the crux of the lean startup business model, working with minimum resources to create maximum impact. The concept was first defined by Silicon Valley creative entrepreneur Eric Ries, who was looking for a smarter way to approach business, lean manufacturing and product development for startups. Lean thinking is all about working to find the minimum viable product through rapid innovation.

Startup companies were the first to embrace the lean business approach, but now many big companies using the traditional business models are turning to lean methodology. Lean thinking offers established businesses a fresh way to think about their users and consumers, and uncovers valuable opportunities. Corporates, governments, non-profits, and service industries all have something to learn from lean startup methodology. A bit of disruption is always a good thing.



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