Creative HQ bought 16 lean entrepeneurs with a diverse range of backgrounds to Wellington in 2015. The conference, Lean 15, aimed to teach businesses what lean innovation was and how they could get the most out of applying lean methodologies. Justin talked about starting a business using a lean business plan template. 

Justin is the founder of Customer Development Labs, where he works with startups, businesses, and communities around the world educating them about lean principles and using a lean business plan template. While Customer Dev Labs is a great success, he has started thriving companies in the healthcare and tech industries, and he has helped transform countless businesses, he was not always so successful. He poured 18 months and $15,000 into building healthcare software that he discovered nobody wanted. Fortunately at this point Justin discovered the lean business model, designed to prevent exactly this. Since then he has been sharing lean business principles with companies around the world, including working with Fortune 500 companies including Google, Microsoft, Intel and HP.

At LEAN 15 Justin spoke about the FOCUS framework he uses to teach entrepreneurs in workshops, a method of implementing lean innovation into the workplace intended to make the process simple for everyone in the team. He will also be running a hands-on and practical workshop on installing lean startup in your own team, including tactics to get everyone onboard and a step-by-step guide on user testing.

The LEAN 15 conference offers expertise from sought-after experts to anyone interested, ranging from those in brand new startups to long established international corporates and anyone in between. The lean startup business model was born out of Silicon Valley, the term first coined by entrepreneur Eric Ries. He designed lean principles as a more efficient way to develop product ideas in startups, using minimum resources to create maximum impact in a stint of rapid innovation. While lean thinking was initially to help startups discover the minimum viable product, now businesses of all sizes across many industries are latching on to this framework to iterate at speed, ensuring value for their customers and staying one step ahead of competition. The MVP of a corporate or government may look a little different to that of a startup, but that doesn’t mean it’s any less valid. No matter the business size, there is always value to be gained from lean methodology application. LEAN 15 is here to show you how.

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