Design sprints. Agile. Scrum. You’ve heard the buzz words, you get the gist. It’s the language of tech startups and fast-moving, small organisations. It’s a great theory but it can’t work in big organisations, right?
Problems are great. They’re the essence of an interesting life. No intriguing story, useful product or innovative solution has ever been birthed from things working as they should.
You have identified a clear problem and you have an idea to solve it. What’s next? You need to test the market and find out if your idea is worth pursuing.
