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Founder Launch

Empowering founders with the knowledge and skills necessary to navigate the startup journey.

We’re committed to empowering you with the knowledge and skills necessary to navigate your startup journey effectively.

Welcome to Founder Launch, an online e-learning hub, proudly supported by Callaghan Innovation for aspiring entrepreneurs and early-stage startup founders.

Founder launch is ideal for:

1. Individuals who dream of starting their own business but aren’t sure where to begin.

2. Early-stage founders looking for structured guidance to streamline their startup journey.

We highly recommend coupling our online modules with our Startup Sessions, available both online and in person. This provides a holistic learning experience, combining self-paced learning with interactive discussions.

Ready to learn for free?

Follow the link below to create your account and get started.


The phases

Founder Launch will help make the complex process of starting a startup accessible and achievable. It can often be hard to know where to start and what to do when you as an aspiring entrepreneur or early-stage founder, so we have designed Founder Launch to help guide you on this journey through four phases:

Phase 1: Discover your why

Founder Launch will help make the complex process of starting a startup accessible and achievable. It can often be hard to know where to start and what to do when you as an aspiring entrepreneur or early-stage founder, so we have designed Founder Launch to help guide you on this journey through four phases:

Phase 2: Define the problem

Here, we guide you in identifying and validating the problem your business will aim to solve, helping you assess if there is a genuine need in the market.

Phase 3: Develop your solution

You’ll work on validating your unique solution, ensuring that it effectively tackles the identified problem.

Phase 4: Design your business

This phase will equip you with the necessary skills and knowledge to transform your solution into a viable business, prepping for growth and success.


Outline of the phases and modules

Currently, the first five modules are available and we will continue to publish future modules as they become available.


*Topics are subject to change

Phase 1: I have a why (Goal: Know your first steps)

1: Pillars of Purpose (Know your purpose)

2: Managing your wellbeing

3: Initial Costs

Phase 2: I have a problem to solve (Goal: I have validated the problem)

4: Start with the problem

5: Understand your customers

6: Target the right customers

7: Understand the demand

Phase 3: I have a solution (Goal: I have a validated solution)

8: Ideating a solution concept from scratch

9: Challenging and testing your concept (including competitor analysis)

10: Iterate to improve: Measure & Learn (BML) – introducing BML loops

11: The Road to MVP: Building Your Solution

Phase 4: I have a business (Goal: I have turned the solution into a business that is ready to grow)

12: Articulating your business (Lean Canvas & Storytelling)

13: Business Model: finance, sales and customer acquisitions

14: Business Foundations: legal, registration, and structure

15: Roadmapping for Success: future planning

Ready to learn?

Follow the link below to create your account and get started.

Founder pitching in Creative HQ office